We’ve been talking lately about how to boost your business marketing with Instagram. Contrary to what lots of people still believe, Instagram isn’t only a fun app where you could post food, holiday and family pics.
Instagram has turned into a powerful brand-building, audience-building and content-marketing tool for businesses. It has over 200 million active monthly members sharing 60 million images and 1.6 billion likes each day.
A note of caution: there are several people out there who promise to grow your Instagram followers by the thousands, but beware. Many of them use fake accounts created by bots to inflate your numbers.
These kinds of followers have zero value. In fact, they can even be dangerous, attempting to steal your password or photos or infect you with a virus.
Based on the data security company Imperva, these bad bots take into account 28.9 per cent of bots on Instagram.
The ultimate way to build your Instagram followers is by being authentic to your brand and your audience.
Here are 3 tips to help you to get real Instagram followers:
Tell a Story with Hashtags
It’s great to use your organization name as a hashtag, but you need to think beyond that.
If you want to use your Instagram posts to get followers, use other hashtags that tell the story of the image you’re sharing. You want to start a conversation if you are sharing posts for things such as:
A good example of a brandname would you this well is @Tostitos. They use the hashtag #GetTogetherAlready to encourage people to get together and share their chips, and to use the hashtag if they share photos of their meetups.
Through the use of engaging, relevant hashtags, you could be discovered in Instagram searches and hopefully build up followers on Instagram.
Instagram is centered on photos, so many people think about the caption being an afterthought.
Don’t neglect the image caption! You can generate engagement and promote sharing by using descriptive words that may engage, inspire and entertain your followers.
Here are some suggestions to help you build-up followers on Instagram with your posts:
Use questions in your caption. Write your question at the beginning of the post in order that people see it first.
Get personal with your post. Tell a tale about yourself, or how your product helped or inspired someone else.
Ask visitors to tag others. instagram followers Asking people to tag three of their close friends or tagging someone they’re grateful for brings other potential followers into the equation.
A great example of a brandname that does personal posts well may be the @NatGeo Instagram account.
They create breathtaking Instagram Stories with informative captions to educate the user on the plight of animals around the world.
Remember in terms of using Instagram posts to get followers, it’s all about being authentic. Avoid questions in every single post or tell a personal story that isn’t genuine.
One of the best ways to build your Instagram followers is to get to know your neighbours!
Whether you’re creating Instagram ads or desire to promote your event in a particular area, you can see what’s going on near you by going to the search page and clicking on the Places tab.
Type in the location to see the geotagged posts for that area. Then visit relevant and recent tagged posts – not those of competing businesses, obviously – and leave a comment as well as an emoji and follow the person if you like what you see. Hopefully, this will be the start of a natural interaction.
For example, if you offer life coaching services, you could type in your location followed by “entrepreneurs.” Local entrepreneurs may be looking for more work and life balance or help with life goals or career challenges.
Similarly, when you have a physical location that folks have checked into on Instagram, touch upon those posters’ pictures to make certain they’re aware of your Instagram presence, and follow them.
These are some of the best ways to build Instagram followers the proper way: no bots, no shortcuts, just tried and true ways to engage with your audience and turn them into followers!
Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is really a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.